Fueling the Pandemic Breakfast Resurgence

Fueling the Pandemic Breakfast Resurgence

During the pandemic, statistics suggest that the way in which consumers eat breakfast is evolving. As a result, major brands are changing their marketing strategies to focus on how their products offer nutritional benefits such as high protein and fibre, low sugar and whole grains, that people need in the morning to have a good, productive day.

A changing perception

Pre-pandemic, research showed that nearly 42 per cent of Canadians said they were not eating breakfast every day, but the pandemic has dramatically altered things.

As more people continue to work from home, the extra time gained back by Canada’s workforce has resulted in more people eating breakfast.

More time to be creative

Having more time to prepare is also driving consumer interest in new flavours and creative preparation techniques. “When you’re at home more, there’s more time to cook at a higher quality level,” says Marty Weintraub, Deloitte Canada.

Breakfast boards and platters featuring a collection of various foods including proteins, fruits and veggies displayed on a large serving board are becoming popular.

Source:
“Pushing to fuel a pandemic breakfast resurgence”, Restorbiz.ca, Retrieved 01 September, 2021 <https://www.restobiz.ca/pushing-to-fuel-the-breakfast-resurgence/>.

Marsha Fenwick, C.N.P.  R.R.T.