Fueling the Pandemic Breakfast Resurgence
During the pandemic, statistics suggest that the way in which consumers eat breakfast is evolving. As a result, major brands are changing their marketing strategies to focus on how their products offer nutritional benefits such as high protein and fibre, low sugar and whole grains, that people need in the morning to have a good, productive day.
A changing perception
Pre-pandemic, research showed that nearly 42 per cent of Canadians said they were not eating breakfast every day, but the pandemic has dramatically altered things.
As more people continue to work from home, the extra time gained back by Canada’s workforce has resulted in more people eating breakfast.
More time to be creative
Having more time to prepare is also driving consumer interest in new flavours and creative preparation techniques. “When you’re at home more, there’s more time to cook at a higher quality level,” says Marty Weintraub, Deloitte Canada.
Breakfast boards and platters featuring a collection of various foods including proteins, fruits and veggies displayed on a large serving board are becoming popular.
Health also continues to be a key factor in consumer breakfast choices.
“Pushing to fuel a pandemic breakfast resurgence”, Restorbiz.ca, Retrieved 01 September, 2021 <https://www.restobiz.ca/pushing-to-fuel-the-breakfast-resurgence/>.
Marsha Fenwick, C.N.P. R.R.T.
Marsha is not your typical nutritionist. She began her career 20 years ago as a Registered Respiratory Therapist. Later, she earned her certifications as a Registered Nutritional Consultant Practitioner, Certified Nutritional Practitioner, and Registered Orthomolecular Health Practitioner. Marsha is also a Certified Cancer Coach. Her clinical practice specializes in: sustainable healthy weight loss, digestive health, women's hormones, diabetes, heart health, and cancer prevention and recovery. For more information and to book a FREE 15 minute consultation go to Marsha Fenwick Nutrition.