Fueling the Pandemic Breakfast Resurgence

During the pandemic, statistics suggest that the way in which consumers eat breakfast is evolving. As a result, major brands are changing their marketing strategies to focus on how their products offer nutritional benefits such as high protein and fibre, low sugar and whole grains, that people need in the morning to have a good, productive day.

A changing perception

Pre-pandemic, research showed that nearly 42 per cent of Canadians said they were not eating breakfast every day, but the pandemic has dramatically altered things.

As more people continue to work from home, the extra time gained back by Canada’s workforce has resulted in more people eating breakfast.

More time to be creative

Having more time to prepare is also driving consumer interest in new flavours and creative preparation techniques. “When you’re at home more, there’s more time to cook at a higher quality level,” says Marty Weintraub, Deloitte Canada.

Breakfast boards and platters featuring a collection of various foods including proteins, fruits and veggies displayed on a large serving board are becoming popular.

Health also continues to be a key factor in consumer breakfast choices.

It is unclear how and to what extent this apparent shift will persist in post-pandemic life. But, with much of Canada’s workforce likely to remain working from home even as facilities reopen, it seems likely that the way in which consumers think about their first meal of the day is changing for the foreseeable future.


“Pushing to fuel a pandemic breakfast resurgence”, Restorbiz.ca, Retrieved 01 September, 2021 <https://www.restobiz.ca/pushing-to-fuel-the-breakfast-resurgence/>.

Marsha Fenwick, C.N.P.  R.R.T.

Marsha is not your typical nutritionist. She began her career 20 years ago as a Registered Respiratory Therapist. Later, she earned her certifications as a Registered Nutritional Consultant Practitioner, Certified Nutritional Practitioner, and Registered Orthomolecular Health Practitioner. Marsha is also a Certified Cancer Coach. Her clinical practice specializes in: sustainable healthy weight loss, digestive health, women's hormones, diabetes, heart health, and cancer prevention and recovery. For more information and to book a FREE 15 minute consultation go to www.marshafenwicknutrition.com

marsha fenwick nutrition